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Customer Analytics For Dummies [PDF][StormRG]

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 							Customer Analytics For Dummies - 
  Author: Sauro, Jeff
  Published:Feb. 2
2015
  Publisher: For Dummies 
  ISBN: 1118937597
  Format: Retail PDF
  

 PM IF YOU NEED HELP WITH THE TORRENT :)
  
  
  
  DESCRIPTION
  The easy way to grasp customer analytics
  
  Ensuring your customers are having
positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the
success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and
use the right analytics to understand customer behavior and make key business decisions.
  
  Customer
Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to
leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and
statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area
of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own
business in no time.
  
   Shows you what to measure, how to measure, and ways to interpret the data
  
Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart
   Explains
how to use customer analytics to make smarter business decisions that generate more loyal customers
   Offers
easy-to-digest information on understanding each stage of the customer journey
  
  Whether you're part of a
Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For
Dummies has you covered.
  
  From the Back Cover
  
  Learn to:
  
   Manage the total
customer experience
   Collect, measure, and interpret customer data
   Use data to build strong customer
relationships
   Transition to a data-driven customer experience
  
  Understand customers, enhance
branding, and drive sales with customer analytics
  
  Understanding customer behavior and ensuring a positive
experience are crucial to business success. This easy-to-read guide provides everything you need to know to stay on
track, from interpreting customer data and testing to understanding usability metrics and enhancing brand awareness.
Dive in, and connect with your customers like never before!
  
   Segmenting customers — apply
segmenting to your customer base with a complete breakdown of the process and the advantages you’ll gain through
segmenting
   The customer journey — explore the entire customer journey by applying usability metrics,
customer satisfaction and benchmarking studies, customer awareness measures, post-purchase analytics, and more
  
Testing, testing, testing — find out what to measure, how to measure, ways to interpret data, and how to use A/B
testing and purchasing testing to gain valuable insight
   Let’s get real — apply real-world customer
analytics examples from top companies to your own endeavors
   What’s in an attitude? — understand
how customer attitudes influence behavior and the effectiveness of your brand
  
  Open the book and find:
  
   A complete overview of measuring branding and customer awareness
   How to measure and track customer
loyalty
   The skinny on product requirements and development
   Tips on understanding and acting on usability
metrics
   The lowdown on prediction and statistics in understanding customers
   Ten customer metrics you
should collect
   Ten methods to improve the customer experience
  
  About the Author
  
 
Jeff Sauro is a Six-Sigma trained statistical analyst and pioneer in quantifying the customer experience. He writes a
weekly column at measuringu.com and has been an invited speaker at Fortune 500 companies, industry conferences, and as
an expert witness. 
  
  
  
  
 

  
   						

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